Pop Tarts, Tainted Meat and Idol Chefs February 21, 2008

Where to begin?

They serve Pop Tarts at schools. Did you know that? They serve them at schools in seemingly progressive areas in California. In the same zip code that organic farmers and Grass fed beef ranchers barely break even on a yearly basis doing the things they believe to be right, the School district has the unmitigated gall to serve “pop tarts” at the student run snack bar. Without a toaster. What is a Pop Tart? It certainly can’t be food. Is it a toaster candy bar that nods its head toward the fruits and vegetable block of the food pyramid? Or is it just another way we can further utilize the surplus corn that is grown in our fertile land in Middle America, to destroy the health of our youth.

I can’t tell which is more appalling to me; the way we underpay our teachers and overpay our politicians or the way we worship our Celebrity Chefs and yet pay no attention to the true heroes of the food industry, the farmers. Both are equally insipid, both equally damaging to our future and day to day life. But one seems obvious while the other is still cloaked in a perception of integrity. We can all agree that the crime of overpaying fat cats on the hill, whilst the mentors of our youth live in respective squalor is atrocious, and that it is so bogged down in the mire of bureaucracy and unions that we may never really find national solution. But do we really understand the idolatry involved in raising chefs to a level of god-like celebrity, and not really praise those who live on little or no profit to tip at windmills against the great corporate farming giants (seemingly in bed with the chemical companies, the pharmaceutical companies and the insurance companies. I like to call this the evil empire just to tip my hat to George Lucas).
We should be making TV shows about the Spencers of Windrose Farm or the Proprietors of T & D Willey. We should laude and write songs about the three visionary women who started Veritable Vegetable in the Bay area. Where are the parades and awards shows for sentries like Frank Lamacchia of PL Bar Ranch beef who raises smaller cattle on grass right up until they are respectfully loaded on trucks 6 at a time to go to slaughter at a local meat house. Or the Hearst corporation who funds the Hearst Ranch beef project that does the same thing, utilizing natural genetics to create tender beef not genetically modified corn slurries created by and funded by the evil empire. For that matter we could talk about even smaller ranchers Coco from Fair Oaks Beef who has gotten together with a rancher from New Zealand (a place much more spatially challenged than us) who together have been working on genetics and pasture management to create a more efficient use of land and resources to create their beef. Why are we not giving congressional medals to them? They seem to be more interested in our future than either the politicians, teachers unions or chefs. And these are only the farmers in my neck of the woods.

I don’t want you to get the impression that I am unaware of the relative handful of celebrity chefs that do speak about their farmers and are advocates for a better food system. But why are we not as outraged about the sneaky pop tart as we are the dairy cattle that are being abused (Again not to undermine the ethical treatment of livestock, I will be ranting on that next week). Because we are entirely too enamoured with ourselves. The media makes gods of lesser men and denies deity to those who truly are heroes. Because we can look to those who create tasty treats with things like corn syrup and pectin powder, bleached and enriched flour with such doe-eyed respect that we lose sight of what is real. That is how we justify pop tarts that say things like “real Fruit” and “all natural”. We are putting our respect and trust in the wrong people. Go to Your farmer ask him where and what you should eat. Or better yet ask him what your children should eat at school. Ask him why abused cattle are getting into the school food system and ask him how we as a nation of small communities can change what we are doing to our future. He will tell you what chefs are doing the right thing. She will tell you where and what to buy, and in my experience they tend to be less self-serving than the media chefs.

When you stray from what is real, when you no longer respect those who provide for your needs, you inevitably run the risk of allowing questionable slaughter practices and the sneaky pop tart into your life and your children’s schools.